Korea’s leading and fastest-growing digital marketing group, Yello Digital Marketing (YDM) Group today announced to acquire a majority stake in Thailand’s Computerlogy, a social media analytic tool developer and one of the first Thai companies to receive the Facebook Marketing Partner badge in South-East Asia. Based on business consolidation with Yello Digital Marketing (YDM) Group, Computerlogy aims to become SEA’s top social media marketing solution firm.
YDM is part of Yello Mobile group, South Korea’s mobile media group with more than 70 companies specializing in five major business sectors: Shopping, Media&Content, Advertising&Digital Marketing, Travel and O2O services. YDM currently holds strong alliances with 22 entrepreneur-driven companies throughout Southeast Asia including Singapore, Indonesia, Thailand, Vietnam and more to come. The company has over 1,700 employees providing services to more than 5,000 clients.
Computerlogy was founded in 2009 by a group of experienced software developers and became the first company in Thailand to earn Facebook Marketing Partner badge in community management category. Computerlogy has grown to be a big data specialist and technology-based company providing total social media solution to support online marketing strategy by gathering and analyzing social data, and turning them into business insights.
Computerlogy set its goal to become the top social media marketing solution/platform provider in South-East Asia. Merger with YDM will accelerate Computerlogy’s growth in these following dimensions;
Product – providing total social media marketing solution/platform to serve Paid, Owned, and Earned Media. The company’s expertise in Social Media Management System (SocialEnable) and Social Media Listening & Analytic System (TH3RE), combined with synergies created through working with YDM, will push Computerlogy forward to be a leader in social media advertising market by developing Social Advertising platform.
Marketing – Computerlogy will not only expand its business to South-East Asia and South Korea via YDM network but also bring successful products and services from other markets to serve its customers.
Research and Development Center – By working with YDM, Computerlogy will also create a Technology Research and Development Center to introduce new products to the market.
Vachara Aemavat, chief executive officer of Computerlogy, stated, “Due to rapid change in Advertising Technology, it is challenging to develop products and services that can readily serve customers’ needs in the market. Leading the market with innovation, products and services expansion, and strong sales strategy are the keys to success for our company. We intend to provide the most effective and valuable tools for marketers to support their advertising strategy. We are so excited to be a part of YDM for developing a Social Advertising System which will lead us to be the leader of Social Media Marketing platforms. Nevertheless, moving forward with other companies in the YDM group to serve the best products and services to our customers is our priority.”
YDM’s CEO Sang Seok Lee said, “Digital era is escalating the growth potential of companies like Computerlogy, which provides digital marketing services based on data analysis. With the joining of Computerlogy, YDM Group will solidify its data analysis capability and lead social media advertising market in Asia through synergies among family companies.
Computerlogy was founded in 2009 by a group of experienced software developers and is one the first badged Facebook Marketing Partners with community management specialties in Thailand. We are big data specialist and technology-based company providing total social media solution to support online marketing strategy by gathering social data, analyzing and turning into business insights. With ten years of direct experience in product development and enterprise solutions, we can help brands reaching their target faster and ensuring them to optimize the data to achieve their business goals. Our products include:
- 1) SocialEnable – Social Media Management System – helping brands to maximize their management and control of social media in marketing and customer service management.
- 2) TH3RE – Social Media Data Analytic & Command Center – this tool is fully developed base on Big Data technology to help brands monitor trend on social media and analyze data for gaining consumer insights.
- 3) Social.gg – Social Trend Spotter – ranking top issues on social media by industries with a great design of presentation will keep brands update trend on social media.
About Yello Digital Marketing Group:
Yello Digital Marketing (YDM) Group is one of South Korea’s leading and fastest-growing digital marketing group bringing together a close alliance of entrepreneur-driven companies to help clients build competitive digital marketing presence and meet the needs of the modern, mobile consumers.
YDM operating businesses are among some of the largest and leading digital marketing agencies in Korea including Cauly, AdQUA, PurpleFriends and InnoBirds. YDM currently has 22 companies throughout Asia including Singapore(Gushcloud), Indonesia(Adplus, Mediatrac), Thailand(Adyim, Computerlogy), Vietnam(CleverAds) and more to come. The company employs over 1,700 people to provide service with more than 5,000 clients.
The Yello Mobile and Yello Digital Marketing Group have been making waves in the Korean startup and investment communities in recent years, particularly with Yello Mobile’s vision to be Asia’s number one mobile media group. The group seeks to provide consumers with 24/7 end-to-end services that support consumers’ mobile and online lifestyle.